Sugar Minott and Youthman Promotions get well deserved Respect.

Sugar Minott
Sugar Minott

When you think of the digital era of dancehall breaking out in the early to mid-80s, artists like Tenor Saw, Half Pint, Junior Reid, Nitty Gritty, Yami Bolo and King Kong come to mind. One thing that all these artists have in common is the fact that they all got their start on Sugar Minott’s Youthman Promotions soundsystem.

For this great contribution to the music, the late Lincoln ‘Sugar’ Minott, and his sound system, Youthman Promotions, were recognized, for having an ‘Extraordinary Impact on The Reggae Industry’ by Jamaica Reggae Industry Association (JaRIA), at its annual honor awards.

His daughter, Pashon Minott, who collected the award on his behalf, told 18 Karat Reggae, Sugar Minott was finally getting the recognition he truly deserved.

“This Sound was founded by my father, and back in the ’80s, Youthman Promotion was one of the first sounds to start this whole dancehall vibration. We endorsed people like Yami Bolo, Tenor Saw, Junior Reid and the list goes on. Daddy started it in 1983 for some of his friends in music, who were less fortunate than he was, and did not have the finances to launch their music career. Since he got out of the ghetto, he realized that if he had a sound system he could help others, and the movement eventually became bigger than a sound system and went worldwide”, she said.

In a genre where so many greats get their contributions to Jamaica music swept under a rug and your achievement is only recognized if your last name is Marley, it is great to see Sugar Minott finally recognized and awarded, even if it is after death.

Lincoln ‘Sugar’ Minott also received the Bob Marley One Love trophy recently, courtesy of the Bob Marley Group of Companies and Clive ‘Busy’ Campbell.



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