Jay-Z gets into the weed business.

Brtonce and Jay Z
Brtonce and Jay Z

Ganja might be known as GanJayz from now on as rapper Jay Z plans to stamp his name on the marijuana industry.

Celebrities have long dabbled in the marijuana business; from Snoop Dogg, to Willie Nelson, to every one of Bob Marley’s sons with the exception of Ziggy and even the late king of reggae himself. What separates Jay Z from the aforementioned is that they all actually smoke marijuana but Jay Z does not. Another differentiator is that none of them are as successful at business as Jay. So no one will be surprise if the man that rapped that “I am not a businessman, I am a business man” turns out to be the king of the weed.

Related Article:   Reggae is bigger than Bob Marley: Grace Jones

The mogul is slated to launch his own cannabis line called Monogram. He made the announcement on Friday, where he also gave fans insight about the line.

According to Monogram’s website, Monogram will “redefine what cannabis means to consumers today through careful strain selection, meticulous cultivation practices, and uncompromising quality.”

Last year, Jay partnered with Caliva, a California-based cannabis company as their Chief Brand Officer, where the idea for Monogram came from. At the moment, it is unclear whether the product will be available in dispensaries across the nation or only in California.

Related Article:   Jamaica: Much More than Runners and Singers.

However, the press release states that the brand will be released through an e-commerce platform dedicated only to that brand.

Comments

comments

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 276,168 other subscribers

Be the first to comment

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.