Facebook lures small businesses to their platform with the promise of being able to target millions of potential customers. What Facebook does not tell you is how easy you can lose thousands of dollars on their platform with absolutely no recourse.
In order for a small business to advertise on Facebook, they must first create a page. Once a page is created, businesses can then pay Facebook to grow that page (getting potential customers to like their page). When a user likes a page, posts by the page will show up on the user’s timeline. The whole thing looks good from far but it is far from good.
Facebook is filled with security holes which make it easy for a page to be hacked and taken over by someone else. When this happen, small business owners are left out in the cold, regardless of how much many or how many years it took to build their following. It literally takes an act of God for Facebook to return a page to its rightful owner. So small businesses that are advertising with Facebook re doing so at their own risk, has at any moment their page could be completely gone and the following they have built completely wiped out.
Imagine a page like 18 Karat Reggae, which has the name suggests, used to be a reggae destination. It is followed by a whopping 2.4 million reggae fans. The page got hacked and renamed to “18 Karat Reggae (Yakima). Despite numerous contacts with Facebook, they refused to rectify the situation even though it was quite obvious that the page was hacked. To make matters worse, it was Facebook’s fault why the page got hacked in the first place. There is a dangerous security hole in Facebook’s Business Manager which we will not go into detail in this article. It was that hole that the hackers exploited and used it to take over the 18 Karat Reggae Page.
After contacting Facebook numerous times about the page being hacked, the hackers infringing on copyrights, violation of trademark (18 Karat Reggae is a trademark owned by the page’s rightful owners) and other infringement of intellectual properties, Facebook refused to respond in any meaningful manner but instead replied with some very generic messages.
It would behoove small business to stick with Google Ads, Yahoo, or Bing for their advertising. When you advertise with Facebook you are taking a huge risk that at any given time could blow