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With prison walls not strong enough to prevent Vybz Kartel from making hits after hits, the king of the dancehall is now aiming for higher heights. Kartel along with his business partner, Michael Dawson, is in the process of launching Vybz Kartel’s clothing line which will be called VK.

According to Dawson, other people are already using the world boss’ illegally to sell products, so they decided to start marketing higher quality products under the artist’s name.

“All intellectual property of Vybz Kartel are owned by Tameka Jackson, otherwise known as ‘Shorty’. However, Whirlwind has the licence to market the brand worldwide. This is the first time anybody has seen Vybz Kartel clothing, and we are giving people a taste of what it looks like,” Dawson said.

“We had people from all over the world saying they have Gaza products and we would also get complaints raising concerns about quality. So we decided to get involved and do it properly because persons have been using the brand illegally, and have also been selling items of poor quality. Launching the VK line is a step to do things the right way,” Dawson said.

Dawson also said the clothing line will be marketed strategically so as to curtail the effect of piracy. He also said the brand will intentionally target a specific class of people.

“We have issues with piracy so we will be using social media and Whatsapp to our advantage. Select stores will also offer the brand, and trust me, it means a lot to Vybz Kartel. He specifically said the youth who he wants to wear his clothing is the youth who always wanted to build a house for his mother and never have any money,” Dawson said.

“I know it’s going to be hard, but we want the brand to be real. Vybz Kartel is a youth that got arrested incorrectly and get in trouble when he never did anything, so we are being very meticulous with our marketing because we don’t want any and anybody to have it.”

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