It is difficult to believe that the planned celebrations for the prince of reggae, Dennis Brown, is getting little to no sponsorship, still the show must go on.
According to Junior Lincoln, finance director of the Jamaica Reggae Industry Association (JaRIA), they had a lot of sponsorship problems last year and they are facing the same obstacles this year.
“We are still having some sponsorship problems, but that won’t stop the concert from going on as scheduled,” he expressed.
The Dennis Brown celebrations will be February 22 on Kingston’s waterfront, downtown Kingston. The concert, which will be marking its sixth year, is expected to generate a massive turnout as part of the Reggae Month celebrations. Last year, the event overcame tremendous sponsorship problems to become one of the most memorable concerts to date. This year, Lincoln is expecting things to be even better.
“We are really looking forward to this year’s concert and we expect it to be just as big as previous years.”
Brown was known for hits such as Revolution, Here I Come and Should I, among others. He died July 1999 at the age of 42.