These days, the latest dancehall, soca and reggae music is available at our fingertip anytime, anywhere. Gone are the days when getting access to these genres of music meant trekking to an actual physical store. So it should not come as a surprise that VP Records whose slogan is “Miles ahead in Reggae Music” as decided to close their main physical store in Queens, New York.
While it is sad to see such an iconic spot that meant so much to reggae music closes its doors, fans just have to accept that these are the days we live in today. The world we are living in is not the world our mothers and fathers grew up in. Today Vybz Kartel could record a song from behind prison walls this morning and by this evening it can be available on Soundcloud, YouTube and other platforms for fans consumption; then by Tomorrow morning it can be up on iTunes, Spotify, Apple Music and more.
The CD boom of the 1990s has long died and even though vinyl is said to be on the comeback, it was not enough to save VP Records physical distribution business. If video killed the radio disc jockey them digital music distribution slaughtered it physical counterpart.
Credit must be given to VP Records for outlasting physical music stores like Tower Records which was one of the leaders in the physical music space.
VP Records has played a major role in the journey of Reggae Music but times change and things have to change with the times.