If there were any doubts about the marketing power of Jamaica and Jamaicans, last night’s edition of Verzuz should have removed them all.
On the heels of Beenie Man and Bounty Killer’s explosive showdown Saturday night (May 23), 112 and Jagged Edge appeared ready to be up to the task of delivering a potential classic. However, although the audience was treated with some beautiful R&B songs from both super groups, their pulling power failed to come close to those of the Dancehall Titans.
Apart from the pulling power, the R&B groups had to battle some audio issues which had fans tongues wagging on whether these 90s groups were up to the task of dealing with modern day technology. While this one didn’t crash and burn, like the first battle between Babyface and Teddy Riley, or endure the irritatingly severe lagging of Nelly and Ludacris, Jagged Edge’s audio issues were especially paramount since people were trying to weigh in on the group vocals in this particular battle.
Currently the Beenie and Bounty Killer video on VerzuzTV is sitting at 1.4 million views. As of 11PM last night, the Jagged Edge and 112 video had only 33k views and by this morning it was taken down.
So from drawing power, high level performances and technical handling of the event, Beenie Man and Bounty has been the best Verzuz so far and proves that Jamaica is real marketing powerhouse and a force to be reckoned with globally, despite its size.
If anything, last night should convince Timbaland and Swiss Beatz, the event organizers, the Dancehall and or Reggae Music deserve another shot on the Verzuz stage.
Dancehall and Reggae Music fans are already throwing out names of which artists should be the next to battle on Verzuz. Some would love to see Mr. Bertus verzus Beres Hammond, Capleton verzuz Sizzla, Shabba Ranks verzuz Super Cat, Sean Paul verzuz Shaggy and some even want to see a Beenie Bounty rematch.