Shaggy to put a little Reggae in the Super Bowl experience this Sunday.

Shaggy and Rihanna
Shaggy and Rihanna

Shaggy does not need to record another song in his lifetime and he, his children and his children’s children will be just fine. That’s because his song “It wasn’t me” that was recorded 21 years ago has become one of those tunes that will never die. Like the Marcus Garvey “One Love” slogan that was put to song by Bob Marley, it wasn’t me as become a slogan that will be quoted for generations to come.

This Sunday, Shaggy will be taking the slogan to the Super Bowl where a commercial for Cheetos’ Crunch Pop Mix that will be aired during the third quarter. Normally commercials during the big game are aired for 30 seconds. However the Jamaican’s commercial will be aired for 60 seconds and features Hollywood couple Ashton Kutcher and Mila Kunis in a tongue-in-cheek exchange over a bag of Cheetos. Kutcher evidently catches his wife “orange handed” with his snack. However, Shaggy encourages her to deny the allegations by saying: “It wasn’t me.”

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It Wasn’t Me was the first single from Shaggy’s multi-platinum studio album Hot Shot (2000).

The track has been regarded as Shaggy’s breakthrough in the pop market, and is his highest charting song to date, topping the charts in Australia, Austria, Flanders, France, Ireland, the Netherlands, Poland, the United Kingdom, and the United States. It was the best-selling single of 2001 in the UK, selling over 1.15 million copies that year and over 1.42 million as of 2017.
To celebrate the 20th anniversary of Hot Shot last year, Shaggy released another project titled Hot Shot 2020. It featured updated versions of some of his biggest hits across the deejay’s catalogue, along with a number of never-before-heard tracks.

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Who was the other artist on “It wasn’t me” again?

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