Lately dancehall artists have been labeled as nothing more than promoters of guns, violence and mayhem. In fact, some clergymen have gone as far as blaming the genre for the skyrocketing violence in Jamaica. Entertainer Popcaan is stepping up to show that these allegations are far from the truth.
The friends like these singer new company is called Unruly Cannabis Tea and is headquartered in St. Thomas Jamaica, his birth parish.
“We have big plans for this cannabis initiative, and we are only just getting started. A facility is being built that will be an on-the-job training ground for cannabis farmers, making them fully qualified with educated experience,” he told 18 Karat Reggae.
The facility sits on 260 acres and consists of both indoor greenhouse and outdoor marijuana plantation.
The cannabis tea is slated to launch for retail on March 1. The initiative is a partnership between Popcaan and Dr. Julius Garvey, son of Jamaica’s first national hero and most important treasure, Marcus Garvey.
The Unruly Cannabis tea will be available worldwide starting on March 1st.
“It will be available online at The Unruly Shop for worldwide shipping and definitely Kingston, Jamaica; we will announce all locations — worldwide and locally. Currently, we are only offering wholesale purchase,” Popcaan said.
Popcaan said that this business venture is not about making money for himself but more of providing job opportunities for many Jamaicans as well as teaching the world about the health benefits of cannabis.
“Everyone knows I am a big advocate for ganja on the whole, and the world knows weed is my best friend. However, people forget about the real medical benefits of cannabis, and I really wanted to bring light to that and promote it in a positive light. My vision is to be able to offer cannabis in many different forms, for both smokers and non-smokers, and so I decided to start off with the tea that offers many health benefits,” he said.
Popcaan is not the first reggae entertainer to get into the marijuana business; however, he is the first to do so in a fashion that will actually benefit Black people. Almost all the Marley children are in some kind of marijuana ventures but it is with big American corporation such as Tilray which owns Marley Naturals.
The deejay hopes to make a positive impact with this new initiative.
“I really want to diversify my skills, expertise and knowledge in an industry that I’m naturally passionate about. I want to produce products that can contribute to people’s health and wellness — physically and mentally. All while creating opportunity for my people of St Thomas and Jamaica. The journey has just begun,” Popcaan said.