The princess of Dancehall and Reggae Music, Koffee is showing no sign of slowing down as she became the latest ambassador for Nike’s Jordan UNITE campaign. Not only is she the only reggae artist chosen for the campaign but she is also the only Jamaican.
Jordan UNITE is a global campaign that celebrates a generation coming together to create positive impact that goes beyond sports. Koffee as an ambassador for the campaign makes perfect sense as the she exemplifies the epitome of positivity.
The 20-year old Koffee has managed to dominate a genre of music where most songs are centered around sex and violence by releasing positive, uplifting and message driven songs. While other female dancehall artistes like Ishawna, D’Angel and Macka Diamond are selling sex via the OnlyFans platform, Koffee has stuck to her squeaky clean image and it is paying off.
Koffee is currently working on her debut album which will be released in 2021. She won the Reggae Gramm Award for her 5 songs EP “Toast” and will be looking forward to adding another Grammy to her trophy cabinet.