Alkaline can deny that is style, flow and persona are similar to that of Vybz Kartel but he cannot deny that his album sales are a mirror image of the world boss’.
Alkaline’s album, New Level Unlocked, despite all the hype and social media fanfare, has failed to make it on the billboard reggae chart. With Vybz Kartel, dancehall fans used the excuse that the album failed to sell because many of the songs were previously released as singles. That excuse cannot be made for Alkaline as all the songs on his album are new.
Dancehall music is at a point where all the players need to come to the realization that outside of Jamaica and other places that are leading in murder rate per capita, no one have any interest in what Chronixx would describe as “cannibalistic” music.
For the second hottest dancehall star to not be able to chart with his debut album, a chart where selling 300 units can get you in the top ten, is a downright disgrace and a negative reflection on dancehall. Unless dancehall singers, producers and promoters make a conscious effort to clean up the music, dancehall will become obsolete outside of Jamaica.
While Alkaline’s album could not chart, Jah Cure is back in the top ten with his album The Cure which was released last year, clear proof that quality music out of Jamaica still sells. In fact, if you check the billboard reggae top ten, you will find no albums where the main subject lines are sex, murder and mayhem.
Filthy and destructive music might run the streets of Jamaica but it is not being embraced by those who actually buy music.