Reggae fans in Africa are complaining about the hypocrisy of Jamaican entertainers. While these artists sing of how they love the continent and calling it the “motherland”, their actions show otherwise.
Jamaican musicians are charging a lot more to perform in Africa than they do in Europe and the United States, as a result, promoters have to charge the African people exuberant prices to see a reggae or dancehall artist.
Long Cash Entertainment, a promotion company in Zimbabwe, claims they were charged 55,000 USD by Busy Signal to perform in Zimbabwe. The company’s chief executive, Patrick Hundu, says that that Busy Signal charges way more to perform in Africa than he does for any other continent.
Africans claim that it is not only Busy signal who overcharges Africans but the same is true for most the reggae and dancehall entertainers out of Jamaica.
Popular Jamaican showbiz reporter Cecelia Campbell Livingstone said most Jamaican artistes charge between 15,000 and 30,000 USD when performing in Europe and America but charges over 50,000 USD when performing in Africa.
“Top acts from Jamaica, like Beenie Man, Sanchez, Busy Signal Buju Banton, Beres Hammond, Capleton, Bounty Killer, Luciano, and Sizzla, can demand anywhere from $15,000 and $30,000 outside of Africa but a lot more in Africa she,” she said.
Popular promoter and Jive Zimbabwe founder Benjamin Nyandoro said they had noticed the anomaly, but oftentimes they are forced to bring the artistes due to public demand.
“Just like any product, you put a price tag on it. People will choose to buy it looking at the price and quality. If the product is over-priced people will choose not to buy,” he said.
“Now we have a situation where the product is on the shelf and the customer is going to look for the product. In Africa, we go out and look for Jamaican artistes and they have the luxury to charge exorbitant performing fees.”
However, fans have felt short-changed by the visiting artistes who usually perform dismally.
Konshens and Kalado where bottled off the stage after a shoddy performance in Harare.